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WE TOOK THAT TRIP

We went on a road trip with 'We Took That Trip,' a game crafted to be a soothing retreat for players. As players navigate scenic roads in their cozy van, share stories with hitchhikers, and immerse themselves in chill lo-fi tunes, the game promises a relaxing escape from the hustle and bustle of daily life.

Recognizing the visual allure of 'We Took That Trip,' we agreed on a "travel blog" style content output rather than the traditional "feature update" content that we usually seen in the industry, this will not only allow us to capitalize on the stunning in game visuals but also bring the immersive experience of the game to socials. 

DELIVERABLES

A Content Pack Which Includes:

  • Social Media Strategy

  • 60 Day Content Calendar

  • Visual & Written Content

We provided the in-house team with a comprehensive 60-day content packet. This packet included social optimized game footage and images accompanied with social media captions  and a meticulously crafted content calendar. This arsenal will equip the team to consistently engage their audience with captivating content.

All this is neatly tied together with the social media strategy we developed for the in-house team to follow. This strategy  outlines key tactics to maximize engagement, foster community interaction, and amplify the game's visual appeal.

THE CONTENT

mockup of an instagram post for the we took that trip instagram account with a picture of the player's van ath a beach and the caption: Clear skies hello! decided on a quick stop to the beach before heading off again
mockup of an instagram post for the we took that trip instagram account with a picture of the character and his cat sitting on top of the van looking at the sunset and the caption: Firs sunset of our adventure, can't wait to see what tomorrow holds! Like and follow to keep up with our  journey
mockup of an instagram post for the we took that trip instagram account with a picture of the player's cat sat next to the steering wheel of the van and a cow is shown in the distance with the caption: Heading out early to catch this beautiful sunrise...is that a cow!?!?

"Empty Media has been exceptional! They handle tasks I don't have the knowledge or time for, consistently finding great solutions. Their support allows me to stay focused on what I know and love to do. I can't say enough good things about my experience!"

Felipe Petzer

Founder: Lucito Locquito

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