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EKO AND THE BEWITCHED LANDS.
We partnered with Twin Studios, the team behind Eko And The Bewitched Lands to support their presence during two key moments in their marketing calendar: the OTK Games Expo and Steam Next Fest. As a game that invites players into a rescue the princess storyline filled with challenging bosses and unique levels, Eko And The Bewitched Lands needed a clear, engaging social media presence that could act as a central hub for potential players across platforms.
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Our role was to design and execute a cross-platform content approach that could introduce the game’s tone, visuals, and appeal to new audiences while the spotlight was on through these two high-traffic digital events
The content was timed around the visibility peaks of OTK Games Expo and Steam Next Fest, with the aim of giving curious players an immediate place to land, explore, and learn more about the game. While the contract concluded earlier than anticipated due to circumstances outside of marketing control, the intention behind the strategy remained rooted in long-term discoverability and early brand development.
Although there wasn’t enough time to fully roll out the strategy or track measurable community growth, the content created laid a strong foundation for how Eko And The Bewitched Lands could present itself in future campaigns. Each post was crafted with an understanding of what catches attention in today’s oversaturated gaming feeds, balancing humor, warmth, and curiosity to reflect the spirit of the game.
In short, the project offered a valuable opportunity to begin shaping the game’s online identity during a crucial promotional window. The groundwork is now there for the team to expand on, adapt, and grow their social presence as they move forward.
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THE CONTENT
"It was very comfortable to work with Empty Media, it required quite little help from my part so I could focus on developing the game."
Juan Polanco Lopez, Founder: Twin Studios