Social Media

Social media platforms like Twitter, Discord, and even TikTok are amazing tools for getting your game in front of your potential player base. Here's how to use them for your benefit:

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• Become a Content Machine: Share a steady stream of content that keeps your audience hooked. Your audience will appreciate being able to follow your game's journey through the content you put out, this content can look like dev updates that showcase your progress, or teasers, screenshots and gameplay snippets that show off what your game has to offer.

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• Start Conversations: Social media thrives on interaction, respond to comments, answer questions thoughtfully, and even host interactive Q&A sessions to build a connection with potential players. Treating social media like a two way street builds a sense of community and makes your game feel more personal.

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• Find Your Community: Don't try and appeal to everyone, identify relevant communities, hashtags, and groups on platforms like Twitter, Discord, and especially Reddit, once you have your community, participate in discussions related to your game and engage with potential players.

Build An Email List
 

Building an email list allows you to communicate directly with potential players and keep them updated on how your game is coming along. Here's how to cultivate a thriving email community:

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• Offer an Incentive: Give players a compelling reason to sign up, exclusive content like concept art or early access opportunities can be a great motivator.

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• Use Newsletters: Don't spam their inboxes, send out regular updates that provide valuable content about development progress, behind-the-scenes, and exciting news to build the hype and keep players invested.

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• Personalize the Experience: Segment your email list to tailor communication to different player interests. This shows you care and keeps your emails relevant.

Networking
 

Attend gaming expos, industry events, or game jams to meet with potential players, journalists, and even publishers. Here's how to leverage your presence at these gatherings:

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• Showcase Your Game: Whether it's a local game jam or industry expo, look for opportunities to showcase your game, this allows you to get valuable feedback from players and even catch the eye of journalists or publishers.

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• Connect with Fellow Developers: Most industries thrive on collaboration, network with other developers, share experiences, and exchange ideas. You never know who you might meet or what doors these connections might open.

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• Spread the Word: Attend workshops, talks, and panels related to game development. This allows you to position yourself as an expert and organically spread awareness about your game within the industry.

Public Relations
 

Public relations (PR) involves generating positive media coverage about your game. Now it may be tricky to get coverage from one of the larger media outlets that doesn’t mean you can’t get coverage at all. Here's how to secure valuable media coverage:

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• Put Together a Press Kit: This is your game's first impression to journalists, include a concise game description, captivating screenshots or trailers, key selling points, and bios of your development team.

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• Target the Right Audience: If you're a smaller studio don't try to break into major publications only, research smaller gaming websites, blogs, and podcasts that cater to your specific genre. These outlets are often hungry for fresh content and more likely to feature indie developers.

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• Be Persistent: Follow up on inquiries politely and professionally. Building relationships with journalists takes time and effort, so be patient and persistent.

Partner With Streamers & Content Creators
 

Partnering with streamers and content creators can be a win-win strategy. Their playthroughs, reviews, and first impressions can get eyes on your game from a wide audience. Here's how to build these collaborations:

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• Find the Right Fit: Not all streamers are created equal, identify content creators who align with your game's genre and target audience. This ensures your game is showcased to the right people.

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• Offer Early Access: Provide early access to your game in exchange for honest reviews, playthroughs, or first impression videos. This exposes your game to a wider audience and generates valuable player feedback.

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• Build Relationships: Approach these partnerships as collaborations, not one-time transactions. Build genuine connections with content creators who share an interest in your niche.

Need A Helping Hand?

Over here at Empty Media we specialize in helping game developers like you navigate the marketing landscape. We offer a range of services tailored to fit your budget and needs. Feel free to get in touch today for a free consultation and see how we can help your game reach its full potential.